RedSpades innovative graphic design team worked on a project for Shawash that was seeking to rebrand their visual identity. We developed a concept that was minimal and colorful, with a comprehensive and eccentric color palette that was mixed with a modernized 70's vibe to give a surreal mood. For the elaboration of the brand's logo, we drew inspiration from the progressive rock designs of the 70s and developed a unique typography in a minimal manner, while also incorporating a touch of the retro style to bring a more daring brand tone. The result was a visually striking and cohesive brand identity that effectively conveyed Shawash's unique personality and style. Throughout the design process, we worked closely with the Shawash team to ensure that their vision and goals were reflected in the final product.