At RedSpades, we’re always pushing creative boundaries to deliver impactful campaigns. For the Jordan Commercial Bank’s "Ya Cash Ya Balash" savings campaign, we took a bold approach by integrating hip-hop culture into the financial sector—a first for Jordanian banks. Targeting younger audiences, we envisioned a rap song that resonated with the youth, encouraging them to open savings accounts. This groundbreaking idea positioned the bank as a forward-thinking institution giving a voice to the next generation.

From the very start, RedSpades was deeply involved in every phase of the project, crafting the marketing strategy and shaping the campaign’s vision. We chose the rap song as the core of the Savings Campaign, sourced and collaborated with artists, and monitored every step of the song’s creation. We partnered with a production company for the TVC, ensuring the final product was visually and sonically in tune with the campaign's goals.

The 360-degree campaign had a massive reach, with the song airing on TV, radio, and social media, while billboards further amplified the message. This campaign exemplifies how RedSpades can deliver a cohesive, innovative strategy that breaks the mold and captures attention across all channels.